Jul 15, 2022HP Brazil assures its customers that they are purchasing original products, and that they can properly dispose of and recycle goods via smart packaging developed by the company. HP adopted the same process of printing personalized codes digitally, which it had been using on boxes of printing equipment and the packaging of ink cartridges it manufactures in Brazil. In this way, says Diego Mutta, HP Brazil's manager of reverse logistics and projects, every cartridge gains a unique identity. Mutta explained how the technology works in an exclusive interview with IoP Journal's editor, Edson Perin. Read the full article at IoP Journal's website.
How HP’s Smart Packaging Guarantees Ink Cartridge Authenticity
The solution integrates customer experience with sustainability and is available to businesses in the food, pharmaceutical and beauty industries, among others.