Be Recognized for Excellence in RFID

By Mark Roberti

The third-annual RFID Journal Awards will spotlight the best uses of radio frequency identification, as well as the best new product of the past 12 months.


Over the past two years, the RFID Journal Awards have come to be recognized as a prestigious honor for the winners, which have included Airbus, DHL, Dow AgroSciences and Hewlett-Packard Brazil.

We’re currently gearing up for this year’s awards. The deadline for submissions is Jan. 30, and I want to encourage all end users with interesting projects that leverage radio frequency identification to make a submission.

By submitting your solution, you can give your team the chance to be recognized for excellence in RFID, and help raise awareness for the technology and its many applications. Your company will also be recognized as an innovator and pioneer, which can help build shareholder value.

We’ve recruited additional judges this year because of the amount of work involved in reading and evaluating all submissions. We’ll have at least four judges in each category, most drawn from the academic community. These judges understand the technology and how it is being used today. By choosing academics, we’ll be able to avoid potential problems with conflicts of interests, while also ensuring fairness. You can view a list of judges here.

This year, as with the 2008 awards, we will choose winners in four categories:

Best RFID Implementation: This award will be given to an end-user company utilizing RFID to improve its manufacturing, supply chain or retail operations. The winner will be the company that best demonstrates how RFID is delivering real value to shareholders.

Best Use of RFID to Enhance a Product or Service: This award will be given to an end-user company that has employed RFID technology to enhance an existing product or service. The winner will be the firm that best demonstrates how it is employing radio frequency identification to provide additional value to its customers.

Most Innovative Use of RFID: This award will be given to the end-user company with the most novel use of RFID technology to solve a business problem, deliver a return on investment to shareholders or improve customer service.

Best in Show: This award will be given to the vendor that exhibits the best new product at RFID Journal LIVE! 2009, our seventh annual conference and exhibition, being held April 27-29 at the Walt Disney World Swan and Dolphin in Orlando. The product chosen as the Best in Show will be the one that significantly improves upon the performance of existing products, offers new capabilities, solves a specific business problem, simplifies deployments or makes them much less expensive.

All winners will be announced at RFID Journal LIVE! 2009. If you have implemented an RFID solution or created a new product, I encourage you to submit it for this year’s awards—this is your chance to be recognized.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark’s opinions, visit the RFID Journal Blog or click here.