Preshow marketing is critical. Here’s how to do it.
Doug
Doug's Latest Posts
The RFID Marketer’s Mindset
It’s not about reaching a lot of potential customers—it’s about reaching the customers likely to invest in an RFID system.
What RFID Startups Should Do
Vendors that want to grow revenue must focus on companies that have expressed a real interest in RFID technology.
Some Sanity—At Last—Regarding Credit-Card Skimming
Just when I think the mainstream media is incapable of writing anything objective about RFID, The New York Times reports that there are no instances of credit-card information being stolen due to the cards having an RFID transponder in them.
Cardinal Health Aims to Bring Visibility to All Medical Products
Since acquiring WaveMark in 2013, the drug and medical device distributor has expanded its RFID inventory-management platform to both low- and high-cost items.
RFID Companies Need to Focus on Getting the Technology Across the Chasm
Short-term tactics can achieve small gains, but sales of RFID products won’t ramp up until five market conditions are met.
Sporting News Highlights the Benefits of RFID
The fan experience can be improved by radio frequency identification technology.
Wall Street Journal Article on Zara’s Use of RFID
The prestigious newspaper wrote a positive article about how radio frequency identification is helping the retailer improve inventory accuracy.
Osheaga 2014 Rocks With RFID
NFC wristbands act as tickets and let visitors use photo kiosks to snap pictures at the event.
Jennifer Lawrence and the Internet of Insecure Things
Could hacked Hollywood starlets inadvertently usher in a foundation of better security for the billions of consumer devices that are forming the Internet of Things?
Collaboration With Universities Could Yield Big Benefits for Woodside
I had a chance to visit the research facility housing Project Echo and came away impressed.
Take This RFID Survey
The industry group RFID in Europe Network is trying to assess interest in RFID technology. Please take a moment to help them out.