Key Takeaways
- Sensormatic’s sewn-in RFID options are designed to improve inventory visibility and brand protection without changing a garment’s fit or look.
- Permanent, tamper-resistant tags can help retailers address theft, counterfeiting, return fraud, and omnichannel inventory accuracy.
Sensormatic Solutions is now offering two discreet RFID tagging alternatives for clothing, apparel and accessory for brands and retailers seeking deep insights without compromising garments’ look and feel.
Its new RFID Seam Tag and RFID Brand Label— available to retailers worldwide— can be sewn directly into garments without altering fit, function or impact on branding. This approach can extend the life of RFID investments, helping brands to help verify authenticity, help deter theft and remove friction to help enable a seamless shopper journey, according to Sensormatic officials.
These small and discrete RFID tagging solutions are highly durable and built to last, helping retailers expand the value of their RFID and inventory intelligence investments, according to company officials.
How RFID Products Can Help the Shopper Experience
Tony D’Onofrio, president of Sensormatic Solutions, offered the tagging solutions turn inventory intelligence into comprehensive brand protection.
“They represent the next era of omnichannel retail intelligence tools, pairing full product visibility and protection in a discreet package,” said D’Onofrio in a statement. “They’re designed to be permanent and tamper-resistant, providing retailers with information needed to address total retail loss from the source through their supply chains and sales floors, and beyond. This helps enhance shopper experiences, preserve revenue, and control shrink.”
What Are the Benefits of RFID Seam Tag, Brand Label
RFID Seam Tag and RFID Brand Label are designed with the natural feel of fabric and the needs of versatile, fast production environments. The RFID Seam Tag’s narrow and flexible design allows it to be embedded in the seam of apparel and accessories whereas the RFID Brand Label is sewn-into the garment according to the retailer’s brand discretion.
As such, retailers can protect merchandise without damaging or compromising merchandise while also reducing the labor needed to execute enterprise-wide tagging.
The RFID Seam Tag and RFID Brand Label are designed to stay with the item for the product sales cycle. It’s applied at the source and built to be an all-in-one solution for inventory visibility and management throughout enterprise operations and through the sales cycle. Each tag can become a unique and long-lasting digital fingerprint, providing item-level identity from factory to store and beyond to enable inventory and omnichannel accuracy.
Other benefits of the two products are:
- Harden targets while improving shopper experiences. RFID tagging solutions should be perceived as a part of the product rather than a traditional security addition, intended to add defeat resistant friction for thieves while streamlining self-checkout and return processes for paying customers. Their design is intended to curb counterfeiting and unauthorized resales to enhance satisfaction.
- Protect brands at scale. RFID Seam Tag and RFID Brand Label can help validate that the product is authentic and are designed so that they cannot be easily removed without damaging the merchandise, thus enabling identifiers that allow retailers to validate origin, help verify authenticity and protect against counterfeiting, grey-market sales and return fraud on scale.
Sensormatic Solutions officials noted the RFID tagging solutions are compatible with retailers’ existing RFID ecosystems and are available as part of the company’s expanding source tagging services. The brand operates RFID Service Bureaus around the world bringing the capabilities closer to retailers anytime, anywhere.