Identiv has entered into a partnership with Narravero, a global Software-as-a-Service (SaaS) platform for Digital Product Passports (DPPs) and supply chain transparency, to accelerate the commercialization of integrated solutions for EU-compliant DPP deployments.
By combining Identiv’s NFC inlays for dynamic product data with Narravero’s data management platform, this partnership offers a comprehensive, integrated solution that streamlines DPP deployment for companies.
Narravero’s core offering allows businesses to create and manage DPPs that provide comprehensive product lifecycle information, including origin, sustainability data, and end-of-life instructions. Beginning in 2027, these DPPs will be required under new European Union sustainability rules.
Meeting EU Regulations
DPP is a digital record linked to a physical product, containing comprehensive information about its lifecycle, from design and manufacturing to use and end-of-life. It’s a key component of the EU’s Circular Economy Action Plan and aims to improve transparency, traceability, and sustainability throughout a product’s journey. DPPs are expected to become mandatory for certain product groups in the EU starting in 2027.
“We are thrilled about our agreement with Narravero and working collaboratively on the DPP solutions we’re bringing to market,” said Kirsten Newquist, CEO at Identiv, in a statement. “This partnership will help companies comply with EU regulations and empower them with new opportunities for sustainability, transparency, and consumer engagement.”
Integrated Solution
Officials from both companies noted DPP presents a significant opportunity for enhanced supply chain efficiency and customer engagement. Narravero’s platform has already seen substantial growth, reaching 135 million visits as of February 2025.
This partnership positions the two companies at the forefront of DPP innovation, providing a full-circle integrated solution to meet EU regulatory demands and empower businesses with enhanced supply chain transparency, sustainability, and customer engagement, according to Thomas Rödding, CEO of Narravero.
“Our partnership with Identiv is a significant step forward in making DPPs accessible and actionable for businesses globally,” said Rödding. “Identiv’s expertise in secure, connected physical identities complements our robust DPP platform, creating a powerful, end-to-end solution.”