Heineken New Zealand Uses Beacons to Beckon Consumers
The company’s Heineken Live app, provided by Rush Digital, delivers special offers, depending on a user’s location.
Busses Inch Toward Autonomous Operation
Transit agencies are beginning to rely on IoT networks to improve safety and offer commuters new, energy-efficient modes of transport.
WestLotto Hopes to Get Lucky With BLE Technology
The German lottery operator is in the middle of a six-month pilot of a system that uses Bluetooth beacons to send promotional offers to WestLotto app users, and then monitors how those individuals respond.
RFID’s Tipping Point
Have we reached or passed it—or has adoption not yet arrived at that magical moment when all businesses want to use the technology?
Commercial Behavior of an Emerging Technology (RFID) in a Secondary Emerging Market
The vision and socio-economic culture of emerging markets play a very important role in RFID’s adoption as an alternative technology in the evolution of businesses.