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TrackR Partners With Brocade, GeoZilla to Improve Tracking of Assets, Personal Items

The Brocade collaboration will enable end users to monitor high-value assets in real time, while the GeoZilla agreement will make it easier for families to manage their belongings.
By RFID Journal

TrackR has also announced a new partnership with the GeoZilla family safety assistant app to put precious belongings on the family radar. TrackR's cloud-based platform offloads the task of having to remember where things are to a computer so consumers can focus on more important things. The platform connects to Bluetooth-enabled devices to ensure precise short-range locating, and leverages Crowd GPS technology to help locate items lost outside of Bluetooth range.

GeoZilla's family safety assistant app helps families to always know the location people they care, monitor devices and communicate securely. With this new integration, consumers can connect TrackR to GeoZilla, adding important family items - car keys, pets, remotes, backpacks, etc - to the family radar. Simply open the GeoZilla app and push the button on your TrackR to pair. Then the TrackR-ed item will appear on the GeoZilla map.

"With this partnership we want to help families relieve the stress of having to constantly think where their valuables are," said Igor Gonebnyy, CEO of GeoZilla. "You have all of them on the map, as well as your family. Left your wallet at home? Ping whomever is at home via GeoZilla to get it for you."

Once a TrackR is paired with the GeoZilla app, GeoZilla users will have all of the functionality of the TrackR app within GeoZilla; they can find items, make the TrackR ring, use Crowd GPS, and more without having to toggle back and forth between the two apps. GeoZilla will work with TrackR bravo, along with TrackR pixel and TrackR wallet 2.0, which were unveiled yesterday.

"The team at GeoZilla does family location extremely well, which is why we are so excited to partner with them," said Chris Herbert, CEO and Co-founder of TrackR. "No one is busier or has more stuff to keep track of than families; this integration will allow them to focus on more important things while we stay on top of where their important belongings are."

TrackR has shipped 4.5 million devices to date, while GeoZilla is offering its free family location platform to over half a million families worldwide. The full integration will roll out by Spring 2017.

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