This award is given to the end-user company with the most novel use of RFID technology. The winner will be the company that best demonstrates how it is using RFID in a new or unusual way to solve a business problem, deliver a return on investment to shareholders or improve customer service.
Finalist: Waterloo Labs, for an entertainment application that turned Nintendo’s Mario Kart videogame into a real-world experience.
Speaker: Tim Lynch, Engineer, Waterloo Labs