In order to satisfy today’s consumers and to effectively compete, retailers need to be omnichannel ready. Omnichannel features such as buy online pickup in-store (BOPIS), ship from store (SfS), research online buy in-store (ROBIS), buy online, and buy in-store are essential. Yet, many retailers struggle to efficiently and effectively offer a true omnichannel experience. Key takeaways: This session will present the empirical results of an Omnichannel Ready Assessment of several major retailers. In the assessment, the study examines the role of RFID in their readiness and answers the question: can a retailer be omnichannel ready without RFID?
Speaker: Bill Hardgrave, Provost and Vice President Auburn University