Why Targeted RFID Advertising Works

By Doug

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Every day, thousands of end users visit RFID Journal's Web site, seeking solutions to their business problems. Most do not know of any RFID vendors, or where to turn for the products they need. Our targeted advertising capability enables us to serve ads to visitors based on the specific solutions they seek. How do we know what solutions they seek? They tell us this by clicking on articles about particular topics, such as IT asset tracking, item-level...

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