Selling to Big Companies: Understanding the RFID Technology Buyer

By Doug

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All companies selling radio frequency identification and related technologies face some usual challenges. The technology is being adopted by virtually all industries for a wide variety of applications, and those responsible for purchasing decisions can come from a variety of functional areas within a company, including manufacturing, supply chain, IT or operations. In this session, get a detailed profile of the RFID technology market and the decision makers to target, based on surveys conducted by RFID Journal and a detailed analysis of RFID Journal’s end-user database.

Speaker:

Mark Roberti, Founder and Editor, RFID Journal