RFID Journal Award Finalist Session: Lojas Renner Uses RFID to Enable Omnichannel Experience

By Mark Roberti

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With more than 600 stores, Lojas Renner S.A. maintains a presence throughout Brazil in the fashion, home and decoration segments, with its Renner, Camicado and Youcom brands. The firm also operates in the financial solutions segment with Realize. Renner operates in Argentina and Uruguay as well, and in addition to being one of the top 10 brands in Brazil, it is a recognized leader in omnichannel fashion retailing. The company has successfully implemented RFID at all Renner locations, giving it greater visibility and inventory accuracy. Learn how the technology’s use is an important step toward the integration between online and offline channels, enabling Renner to create a complete omnichannel experience.This project is nominated for RFID Journal Award in the category of Best Retail RFID Implementation.
Speaker: Alexandre Ribeiro, Risk Director, Lojas Renner