Retailer Use Cases: Where the Benefits of Item-Level RFID Are

By Doug

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RFID technology can be used for daily cycle counts, replenishment, promotions management, customer engagement and other in-store applications. But what are the basic applications of EPC RFID in the store that will deliver value to retailers? And which applications are likely to deliver the most value to particular types of retailers? This session will explain where the benefits are and which applications will deliver them. Speakers will address the role of different applications in various retail formats, as well as the categories in which retailers are seeing the greatest benefits today.

Moderator: Dr. Bill Hardgrave, Dean, Harbert College of Business , Auburn University
Richard Jenkins, Head of RFID Strategic Development , Marks & Spencer
Pam Sweeney, SVP Logistics , Macy's