Reaching Out to a New Audience With NFC

By Doug

  • TAGS

The Centre Pompidou, an art museum in Paris, France, is using a mobile phone system known as Smart Muse to attract young visitors to its new Teen Gallery. As part of a French national project supported by the Ministère de l'Economie, de l'Industrie et de l'Emploi, and the Direction Générale de la Compétitivité, de l'industrie et des Services, the objective is to put Near Field Communication (NFC) technology into consumers' hands. The Centre Pomp...

BASIC

THIS RECORDING OR VIDEO IS AVAILABLE TO BASIC AND PREMIUM MEMBERS. PLEASE LOG IN TO VIEW IT. IF YOU ARE NOT CURRENTLY A SUBSCRIBER, PLEASE CLICK HERE TO SIGN UP.