NFC RFID Boosts Marketing Effort

By Doug

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Post Foods recently tested a Near Field Communication (NFC) RFID solution at a concert held in Miami, Fla., so that it could learn more about its customers, as well as provide them with access to music and videos. The company distributed boxes of Honey Bunches of Oats cereal, along with NFC RFID cards, that directed phones to questionnaires and downloadable music and videos. The solution did not require users of NFC-enabled phones to download an app....

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