Music Festival Uses NFC for Connected, Interactive Experience

By Doug

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Evenko, a large-scale concert promoter and a major festival producer, successfully used Near Field Communication technology to create a heightened, connected, interactive and social media-worthy environment at Osheaga, Canada's largest music festival. The firm created Osheaga Play, a program that included an online registration platform where festival goers could connect their social-media accounts via multiple touch points onsite, including photo, c...

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