Leveraging RFID to Improve Customer Experience

Oct 05, 2021The  Auburn University RFID Lab team has developed a toolkit to document the customer shopping experience process in various retail store models, and map it against the store layouts.  These models can be used to understand how new technologies will improve or influence the customer experience, and the session includes a case study of contactless checkout systems as compared to traditional models to help highlight the differences. Speaker: Justin P...