Can Online Retailers Be Disrupted?

By Doug

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Amazon.com was founded in 1994, in the very early days of the World Wide Web. Since then, the company has had a major impact on the global retail landscape, paving the way for other online retailers and disrupting the business models of conventional “brick-and-mortar” retailers. Radio frequency identification gives companies with brick-and-mortar stores a chance to use technology to disrupt online retailers, by providing them with the inventory visibility necessary to become true omni-channel retailers, and to use stores as warehouses for same-day deliveries. But this can only be achieved if companies are using RFID for what it truly is—a disruptive technology. Learn how RFID should be properly viewed and deployed.

Speaker: Dr. Bill Hardgrave, Dean, Harbert College of Business , Auburn University