Building Brand Loyalty With RFID and Social Media

By Doug

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Blondefish, a London-based events technology company, has helped a number of firms promote and organize events via the use of RFID tags and readers. Recently, it worked with a vodka company, promoting its products at a series of parties and events enabling guests to share activities with friends on Facebook, using an RFID-enabled token. This video, recorded at RFID Journal LIVE! Europe—UK, explains how the solution has been utilized at a variety of nightclubs during the past year, with users updating their pages with comments regarding where they are and what they are doing, along with pictures of themselves and friends partying at a particular club. The speaker also discusses how the Legoland Windsor Resort used RFID and Facebook to enrich the guest experience at its new hotel, as well as at its newest attraction, the "Lego Star Wars Miniland Experience." Speaker: Laura Moody, Managing Director, Blondefish