Beacons Boost Ridership, Adjust Service for Blacksburg Transit

By Doug

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Bus passengers in Blacksburg, Va., are locating their bus stops and buses using an app called BT4U (Blacksburg Transit for You) in conjunction with beacons attached to buses and bus stops. The agency also employs the system to collect ridership data and modify bus dispatching accordingly. The system helps BT better understand how many riders there are at specific days, times and locations, as well as when queues might develop at bus stops. BLE-enabled Wi-Fi access points may soon be used to locate buses in the garage.

Speaker: Timothy Witten, ITS Manager, Blacksburg Transit