RFID JOURNAL
The Path to Trillions Runs Through Networks
Our industry has been working on something massively consequential for decades. Linking the physical world of places and things to the internet was always a huge idea. Add the power...
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Part 8: Turbo-Charged Marketing
RFID technology will give retailers a rich new vein of data to mine and create opportunities to do one-to-one marketing in the store. But building the IT systems needed to…
News February 23One-to-One Reality
RFID will create an extraordinary new opportunity to market to consumers while they shop.
Editor's Views February 23For ROI from RFID, Size Matters
A new report by Nucleus Research says the biggest return on investment from an RFID deployment goes to the biggest companies.
News February 20








