RFID Journal Webinar

Webinars May 13, 2015

Why Now Is the Right Time for NFC Smart Packaging: Introducing OpenSense Technology from Thinfilm

May 13, 2:00 pm - May 13, 2015, 3:00 pm

Presenters:
  • Matthew Bright, Director, Product and Technical Marketing, Thin Film Electronics ASA
  • Andy Hobsbawm, Founder and Chief Marketing Officer, EVRYTHNG
Moderators:
  • Mark Roberti, Founder and Editor, EVRYTHNG

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at point-of-purchase AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further. Thin Film Electronics ASA (Thinfilm), a global leader in printed electronics and a key innovator in the Internet of Things, has launched an exciting new Near Field Communication (NFC) sensor tag technology that will revolutionize how brands can track products across the supply chain, and enhance consumer engagement.

EVENT AGENDA

Why Now Is the Right Time for NFC Smart Packaging: Introducing OpenSense Technology from Thinfilm

During this webinar, Thinfilm, together with UK-based IoT cloud software partner EVRYTHNG, will share how OpenSense NFC sensor tags allow brand marketers to send targeted promotional offers and exclusive content to consumers who read the tags via their smartphones at retail or after purchase.

What will attendees gain by participating

An understanding of the key benefits and applications for Thinfilm OpenSense

Insights on the competitive advantages of OpenSense technology over RFID and other wireless tags

Knowledge of how manufacturers can protect their products from counterfeiting, and how to engage consumers at pre- and post-purchase using their smartphones

 

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