James Goodland is responsible for RAIN RFID Solutions at NXP. Working closely with ecosystem partners, James looks to support end users through the facilitation of solution development and implementation. He has 20 years’ experience working with RFID technology within companies serving the whole value chain including hardware manufacturers, systems integrators and end users, and has lead implementations at brand owners and end users in a variety of industries. He holds a degree in Mathematics and earned an MBA from the University of Bradford’s School of Management.
