RFID Brings Omnichannel to Italy’s Store of the Future

By Doug

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Italian footwear retailer Store of the Future (SOTF) is using an EPC ultrahigh-frequency (UHF) RFID-based system to bring more personalized service to customers as they try on shoes, while also enabling omnichannel sales. Customers can automatically view content about a particular pair of shoes and similar products as they try those shoes on, enabling them to select products not in the store and purchase them online. Learn how SOTF is using the technology to define its image as a cutting-edge business, while also bringing visibility to its inventory.