O Veiling Holambra é o maior distribuidor de flores e plantas da America Latina. Nesta sessão, o maior centro comercial de flores e plantas da América, apresentará a utilização da tecnologia RFID para identificação e rastreamento de seus ativos retornáveis, envolvendo a cadeia integrada desde o Produtor, Entrega da Produção, Leilão de Flores e Plantas Ornamentais, Distribuição, entrega ao Cliente e controle de retorno dos Ativos, logo após o Cliente ter feito suas entregas por todo o paÃs garantindo a segurança, confiabilidade e agilidade em suas operações. A Cooperativa movimenta dentro do seu complexo 1 milhão de ativos semanalmente, agora controlados com a ajuda do projeto inovador envolvendo a leitura de ativos nas diversas fases de seus processos, utilizando portais e coletores RFID. Entenda como a tecnologia de RFID pode ir além da simples leitura, cumprindo as obrigações logÃsticas, alcançando o patamar de inovação tecnológico que possibilita a identificação de inconformidades de acondicionamento de produtos em seus ativos.
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