Protecting Brand Loyalty With NFC RFID

By Doug

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Arjowiggins, one of the largest paper manufacturers worldwide, has developed a paper product with integrated Near Field Communication (NFC) RFID tags. The product, known as PowerCoat Alive, provides users with uniform NFC-tagged paper sheets that can be modified as necessary for use on packaging, labels, business cards or other paper-based products that can be tracked electronically. Learn how the product is being used for brand protection or loyalty, and how it is being marketed to brand owners, retailers and other potential users.