A bottling plant for Pepsi, one of the world’s largest beverage companies, has conducted a regional promotion by replacing 200,000 of its reusable transportation assets (known as shells) with NFC-enabled versions that also come with a QR code label. Logistics firm Rehrig Pacific provided the assets, supporting software and Web services for the project. Pepsi then used the assets in the transport and merchandising of the product (2-liter bottles of soda) as normal. Upon approaching the displays at a store, consumers read instructions printed on the display to access the promotional offer via the QR code or the NFC tag. Shoppers accessed, via a hosted server, a $5 discount coupon for tickets to a college hockey tournament. They were also able to view promotional information about the brand and its products. Learn how message penetration and sales were measured, and how the positive performance of the promotion resulted in the project’s expansion and the ongoing success for both parties.
