Building Tradeshow Booth Traffic and Sales Leads With RFID

By Doug

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Multi Image Group (MIG), an innovative corporate event-planning company, is using RFID technology to enhance the booth experience at tradeshows. Partnering with TD Auto Finance (TDAF) at the annual National Automobile Dealers Association Convention, MIG created three exciting, interactive and distinctive, yet related, experiences at strategic locations within the booth. Every attendee was given a custom-designed TD Hot Wheels car with an RFID token attached as he or she entered the booth. A TD representative would then scan the attendee’s badge and link the car to that individual. Learn how RFID allowed TDAF to mine the data from the various experiences and stations, and how it was able to effectively use this information to custom-tailor follow-up communications with specific items of interest.