This award will be given to the end-user company that has best used RFID technology to enhance an existing product or service. The three finalists, selected by an independent panel of judges, will each have 15 minutes to make a presentation. The finalists are:
- Berntsen International, for its use of RFID in its InfraMarker System, which dramatically reduces the time and cost of locating underground utility pipes
- Onis Data Solutions, for its use of RFID for identification, access control and security for 53,000 VIPs attending the Rio de Janeiro City Carnival 2017
- SharpEnd, for its use of NFC tags in product packaging to transform 45,000 bottles of Malibu coconut rum into connected media platforms