When leveraged correctly, shipping technology helps CPG brands improve visibility and transparency, forecast and plan better for the future, and increase efficiencies through consolidation.
The most frequent failure point I have seen with emerging technologies in pilot programs is the tactic of "fire and forget." Never assume the pilot program is proceeding as planned.
The ever-increasing capabilities and use of artificial intelligence for everything from convenience to militaristic tasks signifies the stakes have risen for guarding against nefarious actions.
Smart systems can enhance security, prevent shoplifting by repeat offenders, and gather invaluable anonymized data to inform marketing and store planning decisions.