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Mammut Uses NFC to Engage Customers
The European climbing and outdoor recreation retailer is using an NFC system from Smartrac Technology Group to track inventory through the supply chain, and to engage with shoppers long after they make their purchases.
NFC Case Studies
NFC Brings ConnectedBottle Solution to Winery
Pinea Wine's latest vintage comes with an NFC feature from EVRYTHNG, using content from Taylor Wilco, that helps wine enthusiasts confirm the authenticity of its high-value products, as well as gain access to information about the vintage, how the wine was made and related content.
Conferences Gaining Intelligence With RFID, BLE
Digital solutions companies such as Kindle Communications are building systems—often using RFID for automated data collection—that provide better experiences for conference attendees, as well as analytics for event managers to help them understand each individual's experience at the show, and the results after they left.
NFC Editor's Notes
Apple Unshackles the iPhone's NFC Reader
The new XS, XS Max and XR models support the reading of Near Field Communication tags without users having to first open an application.
NFC Expert Views
NFC Applications for Wine and Spirits Brands
Authentication and social engagement are among the strongest business cases for wine and spirits brands to adopt smart labeling technology. How is Near Field Communication disrupting the way in which consumers interact with brands—and what can wine brands do to adopt the technology and use it to their advantage?
NFC White Papers
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