Key Takeaways
- Avery Dennison introduced AD Visi, a range of active Bluetooth Low Energy labels delivering live location data, tamper alerts and condition monitoring for high-value shipments.
- The first two products, AD Visi Way and AD Visi Secure, use InPlay’s NanoBeacon chip, measure less than 1 mm thick and read up to 100 meters.
AD Visi is a new product line from product line Avery Dennison, offering a a new range of Active Bluetooth Low Energy (BLE) labels designed to deliver advanced tracking for time critical and high-value shipments across global supply chains.
The AD Visi product line leverages the company’s specialized inlay design and large-scale manufacturing capabilities. The BLE labels incorporates low energy consumption chip technology for optimized power use and long read range capabilities, compared to standard Bluetooth wireless technology-enabled chips that are not optimized for ultra-low power use.
Active BLE labels offer continuous broadcasting, providing live location data, tamper alerts and condition monitoring without the need for manual intervention or specialized scanning infrastructure, according to company officials.
Why Avery Dennison Launched the AD Visi BLE Label Line
By adopting this embedded technology, Mathieu De Backer, vice president, Intelligent Labels Innovation at Avery Dennison, sees the company bringing to market one of the first printable intelligent labels of its kind to improve visibility in a host of supply chain scenarios, according to
“This important development provides a strategic, flexible solution to help future-proof supply chains,” said De Backer in a statement. “By offering a comprehensive range of intelligent labels capable of real-time condition monitoring, precise location tracking and data logging— all using less materials than traditional trackers— clients can benefit from more advanced, dependable and robust supply chains.”
What The First AD Visi Labels Are Designed to Do
Engineered to meet industry requirements and standards, the AD Visi product line enhances end-to-end traceability for high-value or sensitive goods, while offering broader applications for sectors needing greater supply chain visibility. The initial product offering, available for order in late 2026, comprises two labels leveraging InPlay’s NanoBeacon chip technology, engineered for ultra-low power consumption and long-range performance:
- AD Visi Way: Real-Time Location System (RTLS) tracking, providing continuous location data throughout the supply chain journey
- AD Visi Secure: RTLS tracking with an integrated tamper-evidence loop, delivering time and location-stamped responsibility identification for high-value goods
Both products are powered by thin, non-lithium printed batteries and are wireless activated. At less than 1 mm thickness with a flexible construction, they are designed for straightforward application across parcels, pallets and returnable transport items (RTIs).
InPaly’s Jason Wu on How Demand Is Driving the New Label
The labels operate across a temperature range of -30°C to +60°C and offer a reading distance of up to 100 meters. A wider product suite is in development and expected to launch in early 2027.
“There is significant demand for real-time, long-range visibility and security for critical, high-value assets, which makes our partnership with AveryDennison so important,” said Jason Wu, co-founder and CEO of InPlay. “We are delighted to work with a world leading intelligent label innovator, unlocking item-level tracking for scalable, cost-effective Active Bluetooth Low Energy deployment.”
For more information about Avery Dennison’s intelligent labels portfolio, click here.
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