Key Takeaways
- ReadyDPP combines labels, digital ID technology, software, and support to help apparel brands prepare for Digital Product Passport requirements.
- The launch reflects growing urgency around EU compliance and the broader business value of item-level product data.
Avery Dennison has rolled out ReadyDPP, an integrated full-service solution for creating and managing Digital Product Passports (DPPs) for the apparel industry.
The new offering brings Avery Dennison’s existing software, digital ID technology, physical labels, hardware, consultancy and technical support services under one banner. The announcement comes as the European Commission’s central DPP registry went live this month under Article 13 of the Ecodesign for Sustainable Products Regulation (ESPR).
ReadyDPP is offered in three tiers: Essentials, Pro and Enterprise. Brands and manufacturers can start where they are and scale as legislation evolves, according to Avery Dennison executives. The tiers range from a software or labels only provision through to an integrated solution combining all of the components required for DPP readiness.
New Product Available Due to EU Regulations
The textile-specific Delegated Act is expected to be adopted in 2027, with any brand selling clothing in the EU required to be compliant by 18 months following the Act’s publication.
“Digital Product Passports provide brands with a golden opportunity to enhance data management, get closer to their customers and tackle profit erosion caused by counterfeiting,” said Delia Glover, Vice President, Product, Innovation and Solutions Development at Avery Dennison, in a statement. “Those who secure the biggest advantage from ReadyDPP will leverage item-level data to unlock significant commercial advantage.”
ReadyDPP Capabilities
A DPP is a digital identity for a product, holding key information about a garment’s makeup, origin and environmental impact. Brands can connect it to the item through QR codes, NFC tags or RFID inlays. For brands, DPPs can unlock commercial value through resale, re-commerce, anti-counterfeiting, direct consumer engagement and richer post-purchase relationships. They help shoppers make more informed, sustainable choices, and support circularity through repair and recycling.
ReadyDPP provides brands with the data carrier, hosts the digital twin and offers a cloud platform for a single, seamless ecosystem. The solution aims to seamlessly create and manage DPPs, reducing complexity to give brands and manufacturers the control they need to make informed, confident decisions.
Creating a holistic route to DPP readiness builds on Avery Dennison’s proven expertise in managing variable product data, producing durable labels and active involvement in DPP legislation development, said Glover
For more information on ReadyDPP, click here.