A Question of Life or Death for RFID Companies
Would you rather be in a room with 10 people who have expressed an interest in your product, or with 1,000 people who have not?
C&A Rolls Out RFID to All of Its French Stores
The apparel company is expanding its deployment of EPC UHF RFID technology to 164 sites, with the goal of improving the availability of items on shelves, leading to increased sales.
Displaydata’s New Electronic Shelf Label Interacts With Shoppers
The company’s Aura 29 BLE shelf label employs Bluetooth beacon technology that stores could use to deliver information to its shoppers and its workers, as well as track store traffic.
How Retailers Can Overcome Negative Perceptions of the Smart Home
There are still too many barriers standing between consumers and the truly smart—and easy—home.
RFID News Roundup
Embisphere unveils multipurpose UHF RFID reader for retailers ••• GAO RFID launches new family of on-metal RFID tags ••• ON Semiconductor, RFMicron intro RFID sensor platform for IoT applications ••• Nordic ID launches new fixed UHF RFID reader, antennas ••• NXP unveils NFC RFID chips for next-gen applications ••• Ams, STMicroelectronics co-develop solution for secure NFC transactions.