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Apparel News

RFID Journal covers the use of RFID technologies and applications by apparel, footwear and accessory manufacturers and retailers.

Macy's Expands RFID and Beacon Deployments

The retailer has begun tagging fashion garments at its Macy's and Bloomingdale's stores, to help make sure the merchandise is on the sales floor and to reduce the need for markdowns.

Apparel Case Studies

Marks & Spencer Embraces Change

Based on the benefits achieved from RFID-tracking all apparel—and recognizing the importance of omnichannel shopping—the U.K. retailer plans to tag all general merchandise in stores.

Apparel Features

Re-Evaluating Supply Chain Relationships

When customers help suppliers deploy RFID, everyone benefits.

Apparel Editor's Notes

The World Is Different

Efficiencies once unimaginable are now being achieved by companies using radio frequency identification technology.

Apparel Expert Views

Apparel Retailers Finally Get RFID

Omnichannel has created a sense of urgency and is spurring adoption.

Apparel Best Practices

A Guide to RFID Apparel Retail Solutions

Tagging and tracking items can help clothing merchandisers better manage inventory, improve on-shelf availability and reap other benefits to boost the bottom line. Here's what you need to know to choose the best solution for your company.

Apparel Videos

Apparel White Papers

  • Transforming the Customer Experience With RFID
    Published May 2013
    Despite the explosion of online choices, customers still value seeing and touching merchandise firsthand, an experience only available to them in a brick-and-mortar store. When retailers add the cutting-edge benefits of radio frequency identification technology to that unique advantage, they help close the all-too-common gaps in service, information and inventory of traditional retail, and open greater opportunities for sales and customer satisfaction. Motorola explains how RFID empowers retailers, elevating shopping into an enriching and positive experience. (9 pages)
  • RFID Omnichannel Superstar
    Published May 2013
    RFID technology is an increasingly important enabler of omnichannel retailing. Especially important to apparel retailers is item-level RFID, in which RFID tags are attached to individual garments. Commonly integrated into a product's hangtag or pricing label, the tags are read by handheld or fixed RFID readers, providing real-time inventory visibility throughout the supply chain. Motorola explains how the system enables store management, sales associates and customers to have accurate, real-time product location and availability data. (13 pages)
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