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Apparel News

RFID Journal covers the use of RFID technologies and applications by apparel, footwear and accessory manufacturers and retailers.

Iconeme Launches Bluetooth Beacon Solution for Mannequins

The VMBeacon system includes beacons and a smartphone app that enables shoppers to learn more about a garment on display in a store or window, and to purchase that product online—even if the store is closed.

Apparel Case Studies

Marks & Spencer Rolls Out RFID to All Its Stores

The U.K. retailer is updating its radio frequency identification technology as it moves to tag all apparel and hard goods.

Apparel Features

RFID Journal LIVE! 2013 Report, Part 1

At RFID Journal's 11th annual conference and exhibition, attendees learned how to use RFID technologies to track and manage a wide variety of assets. View the presentations from the event's keynotes, general sessions, preconference seminars and post-conference workshops.

Apparel Editor's Notes

An RFID Solution for Any Business Problem

At RFID Journal LIVE! 2014, there will be a variety of tags, readers and software on display for virtually any application.

Apparel Expert Views

The Renaissance of RFID Among Retailers

Top retailers are tagging billions of items, and a ChainLink Research study finds that those capitalizing on RFID are realizing a sizeable operational, financial and customer-satisfaction advantage.

Apparel Best Practices

A Guide to RFID Apparel Retail Solutions

Tagging and tracking items can help clothing merchandisers better manage inventory, improve on-shelf availability and reap other benefits to boost the bottom line. Here's what you need to know to choose the best solution for your company.

Apparel Videos

Apparel White Papers

  • Transforming the Customer Experience With RFID
    Published May 2013
    Despite the explosion of online choices, customers still value seeing and touching merchandise firsthand, an experience only available to them in a brick-and-mortar store. When retailers add the cutting-edge benefits of radio frequency identification technology to that unique advantage, they help close the all-too-common gaps in service, information and inventory of traditional retail, and open greater opportunities for sales and customer satisfaction. Motorola explains how RFID empowers retailers, elevating shopping into an enriching and positive experience. (9 pages)
  • RFID Omnichannel Superstar
    Published May 2013
    RFID technology is an increasingly important enabler of omnichannel retailing. Especially important to apparel retailers is item-level RFID, in which RFID tags are attached to individual garments. Commonly integrated into a product's hangtag or pricing label, the tags are read by handheld or fixed RFID readers, providing real-time inventory visibility throughout the supply chain. Motorola explains how the system enables store management, sales associates and customers to have accurate, real-time product location and availability data. (13 pages)
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