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Apparel News

RFID Journal covers the use of RFID technologies and applications by apparel, footwear and accessory manufacturers and retailers.

Decker's New UGG Australia Store Uses RFID to Promote Products, Engage Shoppers

The retailer installed four huge RFID-enabled touchscreens to allow customers to automatically view data about the shoes or boots they try on, by simply standing on a floor mat.

Apparel Case Studies

Marks & Spencer Embraces Change

Based on the benefits achieved from RFID-tracking all apparel—and recognizing the importance of omnichannel shopping—the U.K. retailer plans to tag all general merchandise in stores.

Apparel Features

RFID Journal LIVE! Europe 2014 Report

Last month, RFID Journal held its 10th annual conference and exhibition for the European RFID industry. View the presentations from the event.

Apparel Editor's Notes

How RFID Could Save Retailers $42 Billion Annually

A new study shows retailers lost $128 billion globally to theft, fraud and administrative error, but radio frequency identification technology could reduce that amount by as much as 40 percent.

Apparel Expert Views

Second to None

These RFID applications can give retailers the upper hand.

Apparel Best Practices

A Guide to RFID Apparel Retail Solutions

Tagging and tracking items can help clothing merchandisers better manage inventory, improve on-shelf availability and reap other benefits to boost the bottom line. Here's what you need to know to choose the best solution for your company.

Apparel Videos

Apparel White Papers

  • Transforming the Customer Experience With RFID
    Published May 2013
    Despite the explosion of online choices, customers still value seeing and touching merchandise firsthand, an experience only available to them in a brick-and-mortar store. When retailers add the cutting-edge benefits of radio frequency identification technology to that unique advantage, they help close the all-too-common gaps in service, information and inventory of traditional retail, and open greater opportunities for sales and customer satisfaction. Motorola explains how RFID empowers retailers, elevating shopping into an enriching and positive experience. (9 pages)
  • RFID Omnichannel Superstar
    Published May 2013
    RFID technology is an increasingly important enabler of omnichannel retailing. Especially important to apparel retailers is item-level RFID, in which RFID tags are attached to individual garments. Commonly integrated into a product's hangtag or pricing label, the tags are read by handheld or fixed RFID readers, providing real-time inventory visibility throughout the supply chain. Motorola explains how the system enables store management, sales associates and customers to have accurate, real-time product location and availability data. (13 pages)
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