During this webinar, Thinfilm, together with UK-based IoT cloud software partner EVRYTHNG, share how OpenSense NFC sensor tags allow brand marketers to send targeted promotional offers and exclusive content to consumers who read the tags via their smartphones at retail or after purchase. By watching this webinar, you will gain an understanding of the key benefits and applications for Thinfilm OpenSense, get insights into the competitive advantages of OpenSense technology over RFID and other wireless tags and learn how manufacturers can protect their products from counterfeiting, and how to engage consumers at pre- and post-purchase using their smartphones.
Presenters:
Matthew Bright, Director, Product and Technical Marketing, Thin Film Electronics ASA
Andy Hobsbawm, Founder and Chief Marketing Officer, EVRYTHNG