Wearable Technology—Connecting With Customers Via RFID

By Doug

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Four Levent, a spinoff of The Synthetic Family, has created a high-quality dress shirt with a Near Field Communication (NFC) RFID tag embedded in each cuff. The chip has enough memory to store a unique ID number, as well as some basic information. Whenever a shopper taps his or her smartphone on the NFC tag, that person is directed to the company's website, showing that particular shirt and size. The customer can then, via a free app, write his or he...

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