Wisconsin’s Granite Peak Ski Resort, a 700-vertical-foot ski resort with 75 runs and four high-speed lifts that can serve 3,500 visitors daily during an average ski season, has launched a program that will allow season- and day-pass owners to access the resort and lifts hands-free using an RFID card. The. The system also enables those customers to utilize the same pass—which features artwork from a different local artist each year—to collect loyalty points and engage with the resort later in the season. Learn how the system also tracks where individuals are at any given time. By knowing their location as they enter the lift, the system can locate specific party members or aid in search operations.
Speaker: Lisa Zilinsky, Marketing Director, Granite Peak Ski Resort