Having a communication strategy in place is key for retailers and apparel manufacturers to consider as they move to item-level tagging. RFID technologies are different from other supply chain applications, in that the most successful deployments include a communications strategy that both addresses public privacy concerns and fits into your brand-marketing plans. This interactive discussion will provide audience members with strategies and tactics to consider in advance of the attention and questions they will inevitably receive from customers and the media regarding RFID and privacy.
Moderator:
Elizabeth Board, Executive Director, GS1 Public Policy, GS1
Panelists:
David Frail, Director, Financial and Executive Communications, Avery-Dennison;
Kirk Koehler, Senior Manager Privacy Office, Wal-Mart Stores;
Elliot Maxwell, CEO, e-Maxwell & Associates;
Lisa Sandberg, Industry Marketing Director, GS1 US;
Jill West, Senior Marketing Communications Program Manager, Impinj, Inc.