Opening During a Pandemic: USOPM Leverages RFID to Personalize Content and Enable Pandemic-Era Safety

By Mark Roberti

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The United States Olympic & Paralympic Museum (USOPM), which opened in the summer of 2020 despite the COVID-19 pandemic, is leveraging a radio frequency identification system initially designed to personalize the visitor experience. The 60,000-square-foot museum offers a personalized experience using digital content that can be modified according to a visitor's specific interests, as well as his or her physical or mental accessibility requirements. The RFID system enables the museum to set the occupancy levels and alert the staff if a gallery is approaching its maximum number of guests allowed, and also provides the opportunity for contact tracing. Learn how RFID, in addition to providing accessibility and social distancing, offers USOPM additional benefits including the ability to forecast the popularity of content.
Speaker: Robert Bready, VP, Museum Operations, United States Olympic & Paralympic Museum