Manufacturing: Madshus Embeds RFID Tags in Skis to Deliver Customized Performance

By Doug

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Madshus, the world's leading-performance Nordic ski company, is embedding Near Field Communication (NFC) RFID inlays in its skis during manufacturing. Madshus' empower technology was developed to improve quality control during the production process, help the brand build better product to meet specific construction specs, deliver an improved ski-selection experience at retail, and offer its consumers the opportunity for customized and improved on-sno...

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