RFID Journal Launches RFID in Fashion Seminar at RFID Journal LIVE! Europe

By Admin

Leading apparel producers, retailers and other experts will explain how radio frequency identification is currently delivering benefits, at RFID Journal's fourth annual conference and exhibition in Europe.

RFID Journal has announced that it will offer a unique RFID in Fashion preconference seminar at RFID Journal LIVE! Europe 2008, which will be held Nov. 4-6 at the Clarion Congress Hotel in Prague.

The RFID in Fashion preconference seminar will showcase the benefits of employing radio frequency identification in the apparel and fashion industries, and will feature the following speakers:

Markus Rosendahl, business development director at NP Collection, revealing how his company, a maker of women's clothing, has deployed RFID to increase the speed and accuracy of its shipments

Bill Hardgrave, director of the University of Arkansas' RFID Research Center, explaining how RFID can be utilized in loss prevention

Anja Olbertz, program manager for GS1 Germany, discussing the challenges faced by Galeria Kaufhof and other retailers in the BRIDGE project ("Building Radio frequency IDentification solutions for the Global Environment"), how they overcame such obstacles and the results of this groundbreaking deployment in the retail apparel sector

Roberto Montanari, a professor of industrial plants at the University of Parma, describing the work his lab has conducted with Italian fashion houses to reduce counterfeiting

"We are very excited to have some of those leading the use of RFID in the fashion sector participating in this seminar," says Mark Roberti, founder and editor of RFID Journal. "This is a great opportunity for retailers and apparel makers to learn how RFID can improve the way they do business."

RFID Journal LIVE! Europe 2008 is RFID Journal's fourth annual European conference and exhibition.