RFID JOURNAL

Latest Posts

No Free Lunches With RFID

We must balance the cost of information with improvement in decisions and actions.

Expert Views February 7

Brand Report Identifies Potential RFID Gorillas

The "2011 RFID Branding Report" reveals which firms have the best shot at market dominance—and the "2011 RFID Marketing Strategies Report" shows how other companies can challenge them.

Editor's Views February 7

L.L. Bean Tries to Hike Sales With RFID

The apparel and outdoor gear retailer is testing an RFID system that can track when a shopper handles a hiking boot on display, thereby triggering a video screen to play…

News February 7