How Malibu Rum Executed the CPG World’s Largest Trial of NFC

By Doug

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Malibu Rum recently deployed 40,000 Near Field Communication (NFC)-enabled bottles across the United Kingdom at Tesco stores. Cameron Worth, the founder of IoT agency SharpEnd, will provide a detailed case study of how his company supported Malibu Rum across all elements of this project, to deliver a unique and exciting trial of emerging technology at scale.