Building Brand Loyalty With RFID

By Doug

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RFID technology has made the move from industrial applications to linking tags with social networks, providing instant Internet exposure while offering consumers a unique and memorable experience interacting with the brand. Learn how a vodka company is promoting its products at a series of parties and events, enabling guests to share activities with friends on Facebook using an RFID-enabled token. Hear how the solution is being utilized at a variety of nightclubs, with users updating their pages with comments regarding where they are and what they are doing, along with pictures of themselves and friends partying at a particular club.