This award will be given to the end-user company that has demonstrated the best use of Near Field Communication (NFC) for consumer or other applications. The finalists, selected by an independent panel of judges, will each have 15 minutes to make a presentation: Free the Children, for its use of NFC-enabled bracelets on an 11-event We Day tour to enable attendees to check-in via Facebook, post and share pictures on social media, enter contests, receive content by e-mail and more; Note: Free the Children will be presenting in the Innovative Marketing With NFC and RFID preconference track at 3:30 PM, Wednesday April 15 Skoubee SARL, for its use of NFC-enabled pet tags to allow owners to find lost pets, socialize with other pet owners through the Skoubee platform and manage all pet medical information; SM Prime Holdings, a Philippine mall operator, for its use of NFC in its e-PLUS Tap to Pay nationwide loyalty, e-payment, and automatic fare collection (AFC) solution.
