Apr 01, 2010RFID Journal has announced that the top RFID technology and service providers, led by Motorola, will present at RFID Journal LIVE! 2010. This year's event, RFID Journal's eighth annual conference and exhibition, will be held on Apr. 14-16 at the Orange County Convention Center, located in Orlando, Fla.
"With 150 exhibits, RFID Journal LIVE! is a once-a-year opportunity to see all of the latest RFID product innovations in one place," says Mark Roberti, RFID Journal's founder and editor. "It's also a unique opportunity to hear end-user case studies and presentations by the leading technology providers, who will share the lessons they have learned during hundreds of deployments."
Mike Poldino, VP and general manager of Motorola's RFID division, will head the lineup of technology experts presenting at this year's LIVE! event. Poldino will discuss how to expand the scope and extend the benefits of radio frequency identification, and will be joined by several of the company's solution partners, who will share their unique perspectives on the business value being unlocked by the technology.
Microsoft has been developing an ecosystem of hardware and software partners that are building low-cost, highly scalable RFID solutions. Sudhir Hasbe, the company's senior product manager, will showcase solutions developed by these firms, built on Microsoft's BizTalk RFID platform. These solutions address problems within specific vertical industries, and are cost-effective and highly scalable.
Mojix will host a panel with several customers—BP, Lufthansa Technik and the U.S. Defense Logistics Agency—that will explain how they are using Mojix's passive ultrahigh-frequency (UHF) real-time location system (RTLS) to achieve a new level of visibility into supply chain and asset-management operations within enterprises that have large-scale needs. In addition, Mark Roberti will explain how RFID Journal plans to leverage Mojix's technology to provide an unprecedented view of activity at the conference.
In addition to these sessions, RFID Journal LIVE! 2010 will also feature the following presentations, offered by RIFD technology leaders:
• Real-Time Visibility in Aerospace Manufacturing
Speakers: Steve Georgevitch, Boeing's program manager for new business creation and transition, and Diana Hage, CEO of RFID Global Solution
• Improve Business Processes With High-Memory Passive Worldwide RFID Chips and Tags
Speakers: Yoshihiko Tsujimoto, Marubeni Chemix Corp.'s RFID tag development leader, and Timothy P. Butler, president and CEO of Tego
Speaker: Jim Caudill, Xterprise's senior VP of marketing and strategy
• Asset Network, Not Just RFID
Speaker: Rom Eizenberg, Precyse Technologies' cofounder and CMO
• Streamlining IT Asset Management With RFID
Speakers: Jarrod Sinclair, information systems architect at Hewlett Packard Enterprise Services, and Bradley Ziemer, RFID project manager at HP's IT Data Center Engineering group
• Increasing ROI and Value by Leveraging Breakthroughs in UHF Technology
Speaker: Joseph Leone, SAIC's senior director of logistics automation solutions
• How RFID Solutions Drive New Business Benefits
Panelists: Alan Sherman, OATSystems' director of marketing, and William Mapp, president of BA Systems
• Achieving Real Business Value From RFID—Why You Should Act Now
Panelists: Andre Coté, Omni-ID's CTO and VP of product marketing, Mike Mulligan, director of solutions management at Zebra Enterprise Solutions, and Tony Sabetti, Semiconductors' senior director for business development and marketing
"RFID Journal LIVE! gets better every year, as there are more end users with success stories to share, and technology providers have more experiences to discuss and more mature products to exhibit," Roberti states. "We certainly feel privileged to be able to offer our attendees excellent content and a great exhibition, all in one location. This event truly has everything you need to put RFID to work."
