Hanshow has launched a multi-year research partnership with the University of Cambridge to develop next-generation Augmented RFID systems powered by distributed hardware architectures.
The collaboration brings together Cambridge’s world-leading expertise in ultra-low-power sensing and communication with Hanshow’s industrial-scale deployment capabilities, aiming to set a new technological benchmark for the global retail sector.
As retailers worldwide transition to increasingly automated, data-rich, and energy-efficient store environments, demand is rising for IoT systems that can sense, adapt and operate reliably at scale. The partnership will tackle this challenge head-on by integrating Cambridge research in intelligent sensing, energy harvesting and algorithmic optimization with Hanshow’s edge-computing platforms and extensive real-world retail data infrastructure, according to officials from both parties.
Hanshow’s Research Partnership
This is latest investment for Hanshow, a global leader in electronic shelf labels (ESL) and digital store solutions, as it expands its worldwide innovation network, in open research collaborations that transform cutting-edge engineering into solutions that help retailers compete in an increasingly data-driven marketplace.
“With this collaboration, Hanshow is taking a decisive step toward reshaping the technological backbone of future retail,” said Min Liang, CTO of Hanshow. “Working with Cambridge enables us to convert advanced research into scalable, intelligent systems that deliver meaningful value for retailers worldwide.”
Project Objections
The joint project will explore new classes of intelligent RFID antennas, ultra-low-power communication modules and self-sustaining RFID nodes capable of ambient energy harvesting. By combining theoretical modellng, simulation and in-store experimentation, the team aims to dramatically improve signal coverage, data fidelity and resilience in complex retail environments.
The program will progress through a series of research milestones and experimental deployments, generating both academic outputs and commercially ready technologies. It forms a central part of Hanshow’s global R&D strategy to connect digital and physical retail through AIoT architectures that improve efficiency, transparency and sustainability.
For Hanshow, it provides a direct innovation pathway to future AIoT-driven retail solutions that enhance operational accuracy, reduce energy consumption and support more sustainable, responsive store infrastructures.
Back to School
University of Cambridge Department of Engineering, Associate Professor Michael Crisp said for their researchers, the collaboration offers an opportunity to demonstrate how state-of-the-art engineering in distributed hardware systems can deliver measurable commercial and societal impact.
“By combining our work in low-energy, high-efficiency hardware with Hanshow’s global innovation capacity, we can accelerate the arrival of truly adaptive retail IoT,” said Crisp. “This partnership is a powerful example of how academic–industry collaboration can drive real-world impact.”