With RFID Journal LIVE! 2025 almost here, we are spotlighting vendors who will be exhibiting on the expo hall floor this year.
Pragmatic Semiconductor is company pioneering flexible semiconductor technology – ultra-thin, low-cost and low-carbon chips that make scalable, sustainable, item-level connectivity a reality. We talked to James Davey, SVP Sales, Business Development & Product Management, Pragmatic Semiconductor, about trends in the industry the company sees, biggest growth opportunities and why they are attending RFID Journal LIVE! 2025.
RFIDJournal.com: What is Pragmatic’s current strategic priorities as you attend RFID Journal LIVE! 2025?
James Davey: Right now, all our efforts are focused on meeting demand for our newly launched NFC Connect product, which is opening up new opportunities for NFC connectivity.
It’s ultra-thin and physically flexible, which makes for seamless integration, even on curved surfaces, and it has an industry-leading carbon footprint. And of course it offers iOS, Android and NFC Forum Type-V compatibility.
A big part of our strategy is enabling sustainable edge and item-level intelligence at scale – unlocking smart, connected features for mass-market products, where cost, environmental impact and supply chain challenges have traditionally been blockers.
RFIDJournal.com: Where do you see the biggest opportunities for growth?
Davey: Unlocking intelligence at item level – not just pallets or cases, but every individual product.
We see massive potential for brands to deliver richer consumer experiences and build deeper connections. This ranges from customer loyalty programs and product authentication to traceability, provenance, and enabling improved reuse and recycling — all key enablers of a more circular economy.
There’s already strong market demand across fast-moving consumer goods such as food and beverage, apparel, pharmaceuticals and cosmetics. Beyond that, we are seeing rapid growth in applications for smart health and wellness devices, toys and games, and food freshness detection.
RFIDJournal.com: What key industry trends are you tracking that you believe will have a significant impact in the coming years?
Davey: Scalable, item-level intelligence: moving beyond batch-level tracking to truly granular data. Once upon a time, this would have been unthinkable, due to cost and carbon footprint. But with the emergence of ultra-low-cost, flexible chips like FlexICs, it’s now possible to assign a unique digital identity to each individual item, enabling a new level of precision and intelligence across industries.
Sustainability: scientific consensus dictates that to avoid the worst impacts of climate change, global emissions need to be reduced by about 45% from 2010 levels by 2030. We’re getting closer to that date without any significant shift. As pressure grows, the demand for lower-carbon tech is skyrocketing. This creates an opportunity for products like NFC Connect, which offer a carbon footprint orders of magnitude lower than silicon-based alternatives.
Supply chain resilience: in the current geopolitical climate, rapid, single-site production removes the need to battle tariffs, and reduces the carbon impact of inter-continental transportation. At just 60,000m2 , our fabs are compact enough to be deployed almost anywhere to ensure security of supply.
RFIDJournal.com: Why is Pragmatic Semiconductor attending RFID Journal LIVE! 2025 and what are you looking most forward to?
Davey: RFID Journal LIVE! is where the ecosystem comes together. We’re here to connect with partners, showcase how our chips are opening new use cases, and explore the potential for collaboration. We’re especially excited to hear from innovators pushing boundaries across the ecosystem, in packaging, logistics, retail and beyond.
Pragmatic Semiconductor officials will be located at Booth 212 at RFID Journal LIVE! 2025, the leading source of news and in-depth information regarding radio frequency identification (RFID) and other Internet of Things (IoT) technologies.