Best NFC Deployment

By Doug

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This award will be given to the end-user company that has demonstrated the best use of Near Field Communication (NFC) for consumer or other applications. The finalists, selected by an independent panel of judges, will each have 15 minutes to make a presentation. They are: CBRE, for its use of NFC tags in London’s CityPoint office building to track keys, monitor security patrols and secure entrances and exits to the building; Evenko, for its use of NFC to create a heightened, connected, interactive and social-media worthy experience for patrons during Canada’s largest music festival; Target, for its use of NFC in its Target Wonderland popup store to transform the in-store shopping experience.